The Starbucks Gold Card

Starbucks has a new Gold Card. It is a basically is a membership program/”frequent flyer program” you pay $25 to get a 1-year membership. The perks include:
- A free drink when you sign up
- 10% of all drink purchases
- Surprise indulgences (whatever that means)
- 2 hours of wifi each day
Gold Card Math
If you assume that the average Starbucks drink cost $3.50, then you will save 35 cents on each drink purchase. That really isn’t too exciting to me, but for addicts it could be worth it.
If you buy a drink from Starbucks every weekday then you will spend (5 X $3.50) $17.50 each week on drinks and will save $1.75 per week. This will work out to $910 spent on drinks each year with a savings of $91.00.
$91 savings – $25 cost = $66 + a free drink or two = You come out ahead $70.
So is it worth it? Thoughts?